Mortgage Leads, Get Your Prospects Attention
by J.Conners

If you are a mortgage broker or loan officer and you are actively buying mortgage leads, or you are considering buying mortgage leads, here are a few tips on how to get your customers attention.

Most lead companies will sell their leads up to five times, so you can pretty much count on competition from other loan officers.

When calling your prospect for the first time, be sure you are armed with the knowledge of some products you believe would benefit your prospect based on the info you received on the lead.

If a customer tells you they are no longer interested, most likely it is because they are working with another loan officer.

So, if you have done your homework, you will be able to say something to the effect of “oh, I’m sorry to hear that Mrs. Jones, I have some really great products and rates, I’m sure would have benefitted your needs.”

I guarantee that your customer will once again be interested, and more than willing to listen to what you have to offer.

Also, if you have to leave a message, don’t just leave your name, number, and the company you work for. Let them know that you have products and rates that you know they will be interested in. This will highly increase the chances of your customer calling you back.

One more thing, if you want to wipe out your competition all together, you may want to consider buying leads exclusively.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com a mortgage resource site. You can also check out his blog at http://wwwmortgagespot.blogspot.com for more articles related to the sales and marketing of your mortgage products.

Real time leads are something to consider because they are hot leads. Meaning you will receive the lead within seconds of your prospect submitting their on-line form.

Another thing to know about real time leads is that you know that when you receive your lead, you know it will be of good quality.

Many lead companies sell recycled leads, or what is better known in the industry as junk leads.

Recycled leads move from one lead company to the other, being purchased at a discount, and than being sold to loan officers at a profit.

By the time a lead of this type ends up on a loan officer’s desk, it has already been passed through the hands of at least a dozen other loan officers.

The chances of closing a loan on a lead like this are slim to none.

When considering a lead company that deals with real time leads, be sure to do your research. Call the mortgage lead company and speak with someone in customer service.

Find out how hey obtain their leads. If they are not obtaining the leads from web sites they own and operate on their own, than most likely they are obtaining them from third party vendors. In this case, it would be in your best interest to move onto the next lead company.